InDebted appoints Kristyn Leffler as Chief Product Officer

Strategic hire brings fresh perspective and deep industry expertise to
accelerate InDebted’s AI-powered transformation of collections.

InDebted, the global third party collections solution for future-thinking organisations,
today announced the appointment of Kristyn Leer as Chief Product Oicer. Leer joins
InDebted from one of the nation’s largest debt buyers, where she developed innovative,
data-driven collections strategies. In her new role, Leer will lead InDebted’s global
product strategy, focusing on enhancing the company’s AI-powered collections
capabilities and industry-leading customer experience.

InDebted has rapidly emerged as the partner of choice for organizations that prioritize
customer experience during collections. By consolidating AI-driven strategy,
omnichannel communication and a dedicated customer experience team into one
solution, InDebted makes the experience of debt collection smoother and more human.
Leading banks, telecommunications and buy-now-pay-later providers globally have
chosen InDebted to modernize their approach to collections, recognizing that traditional
methods no longer meet the expectations of today’s consumers.

Leer’s unique background combines economics, data analytics and human behavior
with hands-on experience developing modern collections strategies at scale. In her new
role, Leer will focus on expanding InDebted’s product features and strategies that
enable customers to engage on their own terms through their preferred channels.
“I’ve been following InDebted’s journey since their U.S. market entry in 2021, and what
stood out was their genuine commitment to AI-driven innovation, ” said Leer.

“The future of collections revolves around geing customers to contact you on their terms, not yours.
This means utilizing the channels customers use in their everyday lives to drive brand and
account awareness. InDebted’s global presence, advanced technology and unwavering
focus on customer experience uniquely positions us to build this future, enabling
customer-driven resolutions through any channel, whether voice, digital, or a
combination.
”
“Kristyn’s appointment marks a significant milestone in InDebted’s journey to
revolutionize the collections industry, ” said Josh Foreman, Founder and CEO of InDebted.
“Her fresh perspective on customer engagement, combined with her proven track record
at one of the industry’s most recognised organizations, makes her the ideal leader to
drive our product innovation forward. As more organizations recognize the critical
importance of maintaining positive customer relationships throughout the collections
process, Kristyn’s vision will help us continue seing new standards for what modern debt
recovery should look like.
”
While Kristyn’s remit will be global, she will continue to be based in the United States —
where 70% of InDebted group revenue is generated — having increased 195% over the
last fiscal year. Having recently closed its Series C funding round of US$40m, InDebted has ambitious
growth plans to further expand its operations around the world. Already operational in the
United States, Canada, Australia, New Zealand, Mexico, the UAE and the United Kingdom,
the company plans to further its presence in Europe and South America.

About InDebted
● InDebted provides future-thinking organizations with products and solutions to
support overdue consumers through debt.
● The company’s third party collections solution provides organizations who care
about their customer experience with a beer alternative to traditional debt
collection agencies. As the market-leading provider of collections technology with
a human touch, InDebted empowers customers to manage their debt, their way.
● The business partners with companies to increase their liquidation, collect
intelligent insights, and scale seamlessly, all while oering positive customer
experiences.
● Founded in Australia, InDebted recently completed its acquisition of Reminda in
2022, a leading debt collection agency headquartered in Sydney, and successfully
acquired Delta Outsource Group in the United States in 2021.
● In September, the company announced its US$40 million Series C capital raise,
valuing the company at greater than US$250 million.
● Primary investors from InDebted’s Series C funding round include Airtree,
Australian Retirement Trust and new growth fund Premier Capital Partners.
Existing shareholders Reinventure, Carthona and Perennial have also participated,
with Second Quarter Ventures purchasing shares from angel investors and early
employees.
Media contact: Emma Atkin | emma.atkin@indebted.co | VP , Communications | InDebted
(Australia based)