InDebted Names Kristyn Leffler Chief Product Officer

Strategic hire brings fresh perspective and deep industry expertise to accelerate InDebted’s AI-powered transformation of collections.

InDebted, an ACA International member company based in Australia, announced the appointment of Kristyn Leffler as chief product officer. Leffler joins InDebted from one of the nation’s largest debt buyers, where she developed innovative, data-driven collections strategies. In her new role, Leffler will lead InDebted’s global product strategy, focusing on enhancing the company’s AI-powered collections capabilities and industry-leading customer experience.

By consolidating AI-driven strategy, omnichannel communication and a dedicated customer experience team into one solution, InDebted makes the experience of debt collection smoother and more human.

Leading banks, telecommunications and buy-now-pay-later providers globally have chosen InDebted to modernize their approach to collections, recognizing that traditional methods no longer meet the expectations of today’s consumers.

Leffler’s unique background combines economics, data analytics and human behavior with hands-on experience developing modern collections strategies at scale. In her new role, Leffler will focus on expanding InDebted’s product features and strategies that enable customers to engage on their own terms through their preferred channels.

“I’ve been following InDebted’s journey since their U.S. market entry in 2021, and what stood out was their genuine commitment to AI-driven innovation,” Leffler said. “The future of collections revolves around getting customers to contact you on their terms, not yours. This means utilizing the channels customers use in their everyday lives to drive brand and account awareness. InDebted’s global presence, advanced technology and unwavering focus on customer experience uniquely positions us to build this future, enabling customer-driven resolutions through any channel, whether voice, digital, or a combination.”

“Kristyn’s appointment marks a significant milestone in InDebted’s journey to revolutionize the collections industry,” said Josh Foreman, founder and CEO of InDebted. “Her fresh perspective on customer engagement, combined with her proven track record at one of the industry’s most recognised organizations, makes her the ideal leader to drive our product innovation forward. As more organizations recognize the critical importance of maintaining positive customer relationships throughout the collections process, Kristyn’s vision will help us continue setting new standards for what modern debt recovery should look like.”

While Kristyn’s remit will be global, she will continue to be based in the United States—where 70% of InDebted group revenue is generated—having increased 195% over the last fiscal year.

Having recently closed its Series C funding round of U.S. $40 million, InDebted has ambitious growth plans to further expand its operations around the world. Already operational in the United States, Canada, Australia, New Zealand, Mexico, the UAE and the United Kingdom, the company plans to further its presence in Europe and South America.