Latitude by Genesys: Supporting Community and Environmental Progress

Latitude by Genesys, a leader in debt collection software solutions, has once again demonstrated its commitment to community and environmental stewardship. By sponsoring the 10th Annual Springs Run, the company has taken a significant step toward fostering positive change while supporting The Florida Springs Institute, a non-profit dedicated to preserving Florida’s freshwater springs.

A Corporate Commitment to Local Impact

The Springs Run, held at First Magnitude Brewing in Gainesville, Florida, was a community-driven event that raised critical funds and awareness for spring conservation efforts. These freshwater springs produce millions of gallons of clean water daily, sustaining ecosystems and local communities. However, increasing threats such as pollution and overuse require urgent action.

Latitude by Genesys’s sponsorship of the event underscores its dedication to supporting initiatives that align with its values of environmental preservation and community engagement. “As a company with deep ties to this region, we are honored to contribute to the protection of these vital natural resources,” said Cris Bjelajac, Senior Business Director of Latitude by Genesys.

Why Corporate Philanthropy Matters

In today’s business landscape, corporate philanthropy is more than a goodwill gesture—it’s a strategic imperative. Supporting initiatives like the Springs Run not only addresses critical environmental challenges but also strengthens connections between businesses and their communities.

Latitude’s role in the Springs Run exemplifies how companies can lead by example, demonstrating the value of investing in local causes. Events like this are powerful reminders that collective action can drive meaningful change, benefiting both people and the planet.

Looking Ahead: Latitude’s Vision for the Future

As Latitude continues to grow, its commitment to environmental and community progress remains steadfast. The company is exploring additional opportunities to support impactful initiatives that align with its mission of fostering sustainability and resilience.

“We believe in creating lasting value—not just for our clients, but for the communities we serve,” Bjelajac said. “Our sponsorship of the Springs Run is just one step in our journey to make a meaningful difference.”

Join the Effort

Latitude by Genesys encourages others in the industry to explore how they can contribute to community and environmental progress. Learn more about Latitude’s initiatives on their official website. To support The Florida Springs Institute’s mission, visit their website.